Providing Accurate, Customized Market
Beginnings: Experience Is Everything
in 1992, American Business Research Company (ABRC) has been delivering
thousands of custom research projects to top agencies across the United
States. Through these various agencies we've had the opportunity to
work with companies as large as Microsoft® and some as small as local
restaurants working to attract more patrons.
we sometimes think there's nothing we haven't seen, we know full well
that this is only until we design our next project. While we wish we
could impress you with our long list of clients, the nature of research
and working with agencies requires us to be under NDA (non-disclosure
agreement) for nearly all of our work. As you get to know us, however,
you may find an occasion or two where one of our staff will spin almost
unbelievable stories (without giving away client names) that includes
helping an aerospace giant to turn "star wars" technology into products
for the average consumer, surveying executives at Fortune 500
companies, in-depth research on executives "in-charge" of power plants
and studies that are being used to popularize the latest technology in
entertainment, large screen theaters, and software used by business and
should you use ABRC for your corporate marketing research?
ABRC goes direct to businesses, eliminating the middleman. After years
of almost exclusively serving agencies across the United States, ABRC
now takes its vast experience and wide range of services direct to
businesses of all sizes. Now companies can benefit from custom research
formerly available only through top agencies at substantial cost
Benefits of Direct-to-Business Market Research
of service (no middleman)
you deal with ABRC directly we can offer some of the fastest
turnarounds, even on involved market research projects.
relationship to exactly serve your unique needs
directly with ABRC allows us to get to know you and your company's
situation for more accurate results. We will coordinate directly with
your in-house marketing department, giving you the edge you need to
gain market share and acceptance.
vested interest in what your survey results show
on occasion will hire a research firm to study their current ad
campaign in an effort to validate the agency's marketing strategy,
rather than really finding out the public's legitimate response. This
is a means to protect the agency by skewing the data in favor of the
agency. Of course, aside from being a poor business practice, this can
be potentially damaging to the client. ABRC guarantees fully accurate
and honest reporting so you and your executives have the information
ion they need to make vital decisions that affect strategy, tactical
planning and campaign execution.
solutions to problems
research will reveal successful actions and validate much of what you
already know, but the projects are also designed to locate the hidden
situations and problems that are pulling down your business or income.
has specialized over the year in working with all types of clients, so
whether you have a Fortune 100 company that is interested in protecting
and expanding its leadership, or a small to medium-sized business
working towards continued growth and expansion, ABRC can design and
execute the research campaign you need.
an ABRC representative at 1-615-878-7324 to arrange
a phone or face-to-face meeting to discuss your company and its
research needs. We will be happy to draw up a proposal customized to
your exact needs.