ABRC studies are not just accumulated
interesting information. They are created with the goal of the research
in mind for actual use and implementation to produce increased
statistics and support strategic decision-making processes.
Analysis Studies require an initial briefing on the product, service or
company to determine the goal of the research. Completed projects
include a bound and tabbed summary and comparative analysis, an
in-depth write-up on each individual competitor or component, as well
as all collected materials (such as promotional pieces, articles, press
releases, samples and catalogs, etc.) for each.
study was conducted for a new technical weather observation device
which the client was considering commercializing. The study involved
doing an analysis of other companies who had products in that category
to determine who would be the major competitors and what their plans
were for the future regarding these types of devices. This helped the
client to determine whether or not to proceed with the production of
the device. It also helped them to decide whether or not to take on a
partner and, if so, which of these companies would be best suited to
collaborate with. Data was included from interviews and surveys
conducted with all the major publics for this type of product. The
result was a complete picture of the playing field and a correct
estimation of the product's financial viability and potential position
in that marketplace.
Sensor Competitive Analysis
study was conducted regarding a sensor device a company was intending
to market. The research involved locating the medical machines that the
client's device could be used in to improve their performance, and then
doing competitive analysis on these companies and machines. It included
an end user survey to get the public's viewpoint regarding the
performance of the different machines and the level of service received
from each of these companies. It also included pricing, life
expectancy, the other company's plans for the future, marketing and
distribution information. As a result of this study, the client was
able to properly evaluate their situation and proceed towards a joint
venture with one of the companies investigated.
Directory Competitive Study and Server Software Competitive Study
purpose and result of these studies was to locate any possible
competitors for these products and to do an in-depth analysis of them
to determine the playing field and the best strategy for the products
in the marketplace.
project was undertaken for an aerojet company to find a partner to
manufacture and market a third device which the client intended to take
into the commercial arena. It involved locating companies who could
serve as possible partners for this sort of product and investigating
them as to their suitability according to certain criteria. The senior
executives in charge of product development in each of these companies
were contacted and queried as to their interest in and capability for
the project. They were also queried as to the route these decisions
take within each company and time frames involved. Those most
interested and best suited were put into direct contact with the
client's project manager. Full reports, including the appropriate steps
that needed to be taken, were submitted for each company.
New Public Study
purpose and result of this project was to determine what other new
publics could be promoted to, to increase the client base for this
company's electronic mechanical design services. It also resulted in
the acquisition of immediate new clients.
Air Quality Products competitive Study
study was undertaken to determine who the major competitors for the
client's IAQ (Indoor Air Quality) products were and how they were
marketing these products. Also determined were their standings with the
Environmental Protection Agency, product biodegradability, prices,
distribution methods, advertising methods and materials, future plans,
publics and other pertinent information. Having this data allowed the
client to compete more effectively and create strategy to carry their
product line into the future.
study investigated other dealerships who were local competitors to the
client to determine what their successful actions were. Emphasis was
placed on those dealerships with sales which were increasing. Vital
information was gained to assist the client in being most effective
with their advertising, promotion, sales tactics and general
and Product Profile
involved project was conducted regarding the major corporation selected
as a possible partner for the above product. It included the company
structure, financial situation and outlook, product profiles and plans,
and its relative position in the marketplace. The information provided
allowed the client to go to the bargaining table fully prepared.
Us Today for More Information on Your Next Research Project
call 615-878-7324, email or use the Project Request Form
on our site to let us know more about your company and its specific
needs. An ABRC representative will be happy to discuss your project and
design a custom research study to obtain the information you need to
get or stay ahead in the marketplace.