market research to fit your company's needs
cutter research will not typically find the answers you need to
actually use and apply in your marketing efforts. If you have worked
with research in the past, it's a good bet that you have found many
examples of marketing research that may have been "interesting" but was
difficult to use or implement. For this and other reasons, there is
quite a bit information sitting on shelves, collecting dust.
company, its products and services are unique. This is why you need a
flexible and experienced market research team capable of quickly
understanding your needs and able to design projects that deliver spot
on information you can act on.
Business Research Company (ABRC) has over 20 years of experience
working through some of the top advertising agencies in the U.S. This
means that we can much more quickly understand your company and
products. And, our extensive background makes it very easy to
recommend, design and deliver the best research solutions to suit your
have expanded our services in order to bring our expertise directly
to small, medium and large companies -- without the need to go through
a full-service advertising agency. The benefits are significant as by
working direct with you, we can save your company time and money.
Additionally, accuracy of information becomes a factor. Since we are
not in a position of potentially "losing your ad account" we have no
vested interests in what may be discovered in your research. However,
be prepared. Our studies provide a complete picture, warts and all,
allowing you to make the best decisions possible.
various types of custom market research required by your company can
vary widely, depending on the following factors:
and product strategy
of campaign(s) / marketing activities that may be in running
current and proposed markets (local, national, international)
types of products and services your company offers
target audiences/age groups
introduction of new products and services
current market share you hold and the positions held by your
every study we conduct is customized to the needs of our clients, the
following provides an overview of some of the more commonly requested
types of projects.
Customer Loyalty & Satisfaction
questions regarding what customers really like or dislike is invaluable
and key to future success. In addition, finding out what actually
worked to attract them and make them your customers is vital.
Discovering what marketing, PR and production actions are working well,
not working – reveals what should be strengthened and what's creating
loyalty and satisfaction surveys of your current market segment will
help keep marketing actions strong and effective. These surveys can
also locate trouble spots that may be preventing your company from
achieving a larger share of the market. ABRC can design a research
program to get you the information you need fast so you can make
accurate, more confident decisions toward greater reach and more
Competitors' Customer Research:
this type of research as "corporate warfare." With the right questions,
you will be able to peer into the hearts and minds of those who are
buying from your competitors to discover exactly what your competitors
are doing to reach their buyers. In addition, you can find out their
strengths and weaknesses as well as how your company or product
compares -- and from this, what it will take to potentially make them
research of your competitor's customers can reveal what you are
missing, who you need to go after and what you need to do to expand
market share to get to the top – or to stay there.
Product Analysis & Acceptance /
marketers can provide at least one personal experience of launching a
new product or service without the benefits of research. Relying on gut
feel, limited resources and "I think this will really sell" type of
game plan. The result: Most find that it costs far more to do research
through the trial and error of launching and promoting a product – then
it does to conduct tailored research PRIOR to any launch.
you waste thousands or millions of dollars in product development,
tooling, manufacturing and advertising, it is essential to discover if
your products and/or services are highly desirable and in what form,
shape, color, etc.; to what markets and age groups, at what
price...vital questions that will determine crucial allocation of funds
and resources. ABRC's experts have tremendous experience that can be
used to help you negotiate the minefield of potential disaster to a
more predictable result.
the proper images that instantly communicate the value, quality and
worth of your products means greater desire, mind-share and awareness
of your company/product in the marketplace. Positioning is the art of
instantly communicating your products and services. This technique is
vital in a world where consumers are blasted with thousands of messages
more effectively REACH your buyers and keep them from tuning out,
positioning research will discover the correct images to use in your
branding, advertising and marketing. Better than simply relying on the
creative ideas that one might provide, this proven technology does not
rely on opinion or guesswork, but is based on actual responses of real
customers and potential customers. This is one of the most critical
tools to use in marketing.
Media / Press Research Studies:
does the industry media know about your company and its products?
Discover what type of climate you are promoting into. Do you have a
hostile or favorable press attitude? Learn how to utilize the existing
climate to your advantage. This valuable information can assist you in
designing more effective public relations campaigns favorable to your
market segments are available for your product? Which are really
potential buyers for your product and why? You might find you have
buyers or customers right under your nose without knowing it. ABRC will
help you determine what market segments you may be missing and can
provide the accurate data on new markets for existing and future
products and services.
Market and Industry Forecasting
and Industry Forecasting - Determine the current market or industry
status, conditions and attitudes and how they will affect and shape the
future of your product or service.
are just a few examples of the types of research projects available to
you through ABRC. Contact an ABRC representative today at 1-615-878-7324
to determine the type of research project that's right for your company.