Custom-tailored market research to fit your company's needs

Cookie cutter research will not typically find the answers you need to actually use and apply in your marketing efforts. If you have worked with research in the past, it's a good bet that you have found many examples of marketing research that may have been "interesting" but was difficult to use or implement. For this and other reasons, there is quite a bit information sitting on shelves, collecting dust.

Your company, its products and services are unique. This is why you need a flexible and experienced market research team capable of quickly understanding your needs and able to design projects that deliver spot on information you can act on.

American Business Research Company (ABRC) has over 20 years of experience working through some of the top advertising agencies in the U.S. This means that we can much more quickly understand your company and products. And, our extensive background makes it very easy to recommend, design and deliver the best research solutions to suit your needs.

Direct-to-you research projects

We have expanded our services in order to bring our expertise directly to small, medium and large companies -- without the need to go through a full-service advertising agency. The benefits are significant as by working direct with you, we can save your company time and money. Additionally, accuracy of information becomes a factor. Since we are not in a position of potentially "losing your ad account" we have no vested interests in what may be discovered in your research. However, be prepared. Our studies provide a complete picture, warts and all, allowing you to make the best decisions possible.

The various types of custom market research required by your company can vary widely, depending on the following factors:

  • Company and product strategy
  • Type of campaign(s) / marketing activities that may be in running
  • Your current and proposed markets (local, national, international)
  • The types of products and services your company offers
  • Various target audiences/age groups
  • The introduction of new products and services
  • The current market share you hold and the positions held by your competitors, etc.

Popular Research Studies

While every study we conduct is customized to the needs of our clients, the following provides an overview of some of the more commonly requested types of projects.

Customer Loyalty & Satisfaction Research:
Important questions regarding what customers really like or dislike is invaluable and key to future success. In addition, finding out what actually worked to attract them and make them your customers is vital. Discovering what marketing, PR and production actions are working well, not working – reveals what should be strengthened and what's creating waste.

Customer loyalty and satisfaction surveys of your current market segment will help keep marketing actions strong and effective. These surveys can also locate trouble spots that may be preventing your company from achieving a larger share of the market. ABRC can design a research program to get you the information you need fast so you can make accurate, more confident decisions toward greater reach and more customers.

Competitors' Customer Research:
Consider this type of research as "corporate warfare." With the right questions, you will be able to peer into the hearts and minds of those who are buying from your competitors to discover exactly what your competitors are doing to reach their buyers. In addition, you can find out their strengths and weaknesses as well as how your company or product compares -- and from this, what it will take to potentially make them YOUR customers.

In-depth research of your competitor's customers can reveal what you are missing, who you need to go after and what you need to do to expand market share to get to the top – or to stay there.

Product Analysis & Acceptance / Feasibility Studies:
Many marketers can provide at least one personal experience of launching a new product or service without the benefits of research. Relying on gut feel, limited resources and "I think this will really sell" type of game plan. The result: Most find that it costs far more to do research through the trial and error of launching and promoting a product – then it does to conduct tailored research PRIOR to any launch.

Before you waste thousands or millions of dollars in product development, tooling, manufacturing and advertising, it is essential to discover if your products and/or services are highly desirable and in what form, shape, color, etc.; to what markets and age groups, at what price...vital questions that will determine crucial allocation of funds and resources. ABRC's experts have tremendous experience that can be used to help you negotiate the minefield of potential disaster to a more predictable result.

Positioning Studies:
Finding the proper images that instantly communicate the value, quality and worth of your products means greater desire, mind-share and awareness of your company/product in the marketplace. Positioning is the art of instantly communicating your products and services. This technique is vital in a world where consumers are blasted with thousands of messages each day.

To more effectively REACH your buyers and keep them from tuning out, positioning research will discover the correct images to use in your branding, advertising and marketing. Better than simply relying on the creative ideas that one might provide, this proven technology does not rely on opinion or guesswork, but is based on actual responses of real customers and potential customers. This is one of the most critical tools to use in marketing.

Media / Press Research Studies:
What does the industry media know about your company and its products? Discover what type of climate you are promoting into. Do you have a hostile or favorable press attitude? Learn how to utilize the existing climate to your advantage. This valuable information can assist you in designing more effective public relations campaigns favorable to your company.

Demographics Research:
What market segments are available for your product? Which are really potential buyers for your product and why? You might find you have buyers or customers right under your nose without knowing it. ABRC will help you determine what market segments you may be missing and can provide the accurate data on new markets for existing and future products and services.

Market and Industry Forecasting
Market and Industry Forecasting - Determine the current market or industry status, conditions and attitudes and how they will affect and shape the future of your product or service.

These are just a few examples of the types of research projects available to you through ABRC. Contact an ABRC representative today at 1-615-878-7324 to determine the type of research project that's right for your company.

2090 Carters Creek Pike, Franklin, TN 37064
Phone 1-615-878-7324 •

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